Sold One Time.
To One Agent. In Real Time.
Final expense leads from seniors ages 50–85 who requested burial insurance info. Every lead is pushed to your CRM in real-time — and routed to one agent only.
30-minute call · Test batch options available
1
Agent Per Lead
<60s
Delivery Window
50–85
Age Range Target
Lead vendor burn
Burned by “Exclusive” Leads That Weren’t Exclusive?
Most FEX agents are not chasing a motivation problem. They are chasing bad lead quality. The issue is not effort. The issue is paying for recycled data and getting blamed for the outcome.
3–4
agents calling one "exclusive" lead
Agents pay premium pricing, then hear: "You're the fourth person to call me today." That single sentence kills trust, contact rate, and the whole week.
80+
dials for a handful of pickups
Wrong numbers, recycled forms, and old records force massive dial volume for very little conversation time. Cheap leads become expensive labor.
<5 MIN
speed window for first contact
A lead delayed by even minutes can feel cold in final expense. If your lead vendor sends old data or shared traffic, you start the call from behind.
How it actually works
Defined Specs, Not Marketing Buzzwords
We define exclusive, real-time, and pre-qualified in plain language so you can evaluate lead quality with real numbers.
We Generate Final Expense Requests
We run compliant campaigns built for final expense intent. Prospects request information on burial coverage, and we filter for age range, geography, and contactability before delivery.
Built for independent FEX agents selling to seniors.
Sold One Time to One Agent
No sharing, no auctioning, no recycling. A lead routes once. If it is assigned to you, nobody else gets it.
One lead. One buyer. Never resold.
Straight to Your CRM
Each lead is pushed to your CRM as it comes in, with the contact details and request context your team needs to open a real conversation quickly.
Real-time delivery keeps your team on first contact.
Final expense is a speed-and-consistency game.Better contact rates come from clear sourcing standards and fast routing, not from lower headline lead prices. Test a small batch and judge it on contact rate.
The math that matters
Shared vs. Exclusive Leads
Cost per lead is only step one. Cost per issued app is where most agents decide whether to keep or drop a vendor.
| Metric | Shared Leads | Tantalum Growth |
|---|---|---|
| Buyers Per Lead | 2–5 | 1 |
| Typical Lead Price | $15–$25 | $35–$50 |
| Contact Rate (range) | 10–25% | 35–55% |
| Issue Rate on Contacts (range) | 8–15% | 15–25% |
| Estimated Cost Per Issued App* | $400–$1,500 | $250–$950 |
| Test-Window Confidence | Hard to isolate quality | Clear yes/no in 10–25 leads |
*Illustrative ranges for planning and vendor evaluation. Individual results vary based on speed-to-contact, script quality, and market.
Exclusive leads can cost more upfront — but the cost per issued app is usually where the economics turn.
What you actually get
What a Delivered FEX Lead Looks Like
Every lead arrives with context for a real first call, not just a name and a disconnected number.
Name
Sarah Mitchell
Phone
(404) 555-0147
Age
67
State
Georgia
ZIP
30339
Coverage Goal
$15,000 final expense
Tobacco Use
No
Best Call Time
Today, 3:00–5:00 PM
What they’re looking for
“I want to compare burial insurance options for myself. I am on a fixed income and want something my family can afford monthly.”
Sold one time to one agent. Never resold.
Sample lead for illustration purposes
From independent FEX agents
What agents say
“The first thing my caller said was, "this person actually remembered requesting burial coverage." That alone changed our whole week.”
“I tested 25 leads because I was skeptical. Contact rate was strong enough that I reordered before the week ended.”
“Real-time CRM push matters. When the lead hits, we call now, not later, and that speed makes all the difference for final expense.”
Individual results vary. Testimonials are not a guarantee of issued apps or income.
Common questions
Frequently Asked Questions
Still have questions? Let’s talk through it.
Get in touch
Talk Through Your Lead Specs
Share your target states, lead goals, and current challenges. We’ll reply with the next best step.